Stanley cup who?
You may have seen my recent blog post because I've been sharing it all over the place. But just in case you missed it, I thought I'd deliver it straight to your inbox.
It's basically my take on how the Stanley brand (which was founded to help build a less disposable world) has become a hot new symbol of overconsumption. And in doing so, they've drifted very far away from their brand purpose.
The situation reminds me of something...
*clears throat*
Way back in the day (when all Stanleys were green), all bottles were glass—
it was nineteen thirteen.
And old William Stanley liked coffee drank hot,
But while working outside, only colder it got.
After one million gluggulous glugs of cold brew,
Old William Stanley knew just what to do.
“I’ve got it!” he cried. “I’ll apply insulation!
To keep hot drinks hot for the whole thirsty nation.
I will make it with steel and a strong vacuum seal.
One will last a whole lifetime—a heckuva of a deal!
Oh, the places we’ll go with this portable cup,
And with one drinking vessel, our waste won’t pile up.”
Then…
Oh! Stanley Oh!
How his business did grow…
for more than one hundred whole years in a row!
But now, selling one cup
at a time
was tooooo slow.
So a quencher was made
to promote good hydration
it would fill the drink needs of the thirstiest nation!
But what good is a cup if it won’t match your fit?
So they made ALL the colours, creating a hit...
You can read the whole post here.
Hey! Speaking of things to read, my friend ShannaRae and I have started a book club.
We'll be reading a different branding book each month (which we tend to do anyway) and going live on Zoom to talk about it with anyone else who's interested.
This month, we're reading Branding Your Business by James Hammond, and our book chat will be happening Tuesday evening at 6:30 pm Eastern (7:30 pm Atlantic).
If you'd like to join the club, click here. We'll add you to the list and send you more details.
That's all for now, Reader.
Oh, and just a heads up that I have three spots open on my calendar for February. If you want to play together, hit reply and we'll set something up!
xo JL
Jaime Lee Mann
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