Well I've finally decided to take my own advice. For years I've been telling my clients anyone who will listen how important it is to focus on one audience and one idea. But that rule didn't apply to me, I guess. In classic do as I say but not as I do style, I've been plodding along, trying to connect with people wanting help writing books, businesses needing brand strategy or copywriting, and basically anyone looking for help promoting things. It finally hit me one day while I was zenned out...
about 2 years ago • 1 min read
A couple weeks ago I cried because my feet are too big and I couldn't figure out how to write my own website copy. I don't know if it's the astrology, the state of the world, or perimenopause, but I've been in a funk lately, and I know I'm not the only one. Many of my self-employed friends have been feeling the same way, so I thought I'd check in to see how you're doing... Are you feeling funky? Or blocked? Not happy with the results you've been getting? Sick of doing things the same way you...
over 2 years ago • 1 min read
Ever farted in yoga class? Me neither. But if you *did*, it would probably feel like everyone in the room heard you and that when you die (if the embarrassment didn't get you), your tombstone would read: "Here lies the one who passed gas in wind-relieving pose." (I mean, to be fair, there’s a reason they call it that.) You might not wish all ears to be on you when this happens, but we’re only human... We all fart, we all think farts are funny (when they happen to other people), and we all...
over 2 years ago • 2 min read
Um hello!! Why did you open this email before 3:17 am, when I clearly instructed you not to? Now you've gone and unleashed a curse. If you don't forward this message to 13 people named Charlie Stewart* within 9 hours, you will have to deal with minor (but irritating) inconveniences for the next 7 years... Don't worry. There's no curse. I was just reminiscing about the old days when people used to do weird things for entertainment like send chain letters and go on dates and make prank phone...
over 2 years ago • 1 min read
Jason's waiting in the car. We're about to hit the road to visit his side of the family. While I'm buckling my seatbelt, he smiles and says: "I just saw you the way you see yourself." Before I can ask what he means, he explains: "You can only see yourself reflected through a mirror. I was watching you through the rearview mirror, and I was seeing you the way you see yourself." It's interesting, isn't it? How we journey through life, without ever really being able to see ourselves the way...
over 2 years ago • 2 min read
All I can think about right now is making (and eating) a tuna melt. I'm going to do that right after I hit send on this email, so I won't keep you. What I want to tell you today is that I've decided to Mannsplain brand personalities in a live one-hour webinar and you're invited! I really don't like the word webinar, so I'll be referring to this as a video training. (But it's a webinar.) If you're interested in brand building, you should come. Why? Because it will help you build your brand. 🫠...
over 2 years ago • 1 min read
I'm not sure what's going on with the astrology right now, but I'm being bombarded with ideas and am enjoying a surge of creative energy. (Not complaining.) Or maybe it's the kale. 🥬 I've had a giant kale salad for lunch every single day this week. Today I added bacon. 🥓 It was a 10/10 salad. Kale'd it. (If you want the recipe, hit reply!) Anyway. Moving on. I have things to share with you today: News Item #1: Brand Vibe Check 🔥 I just finished creating a new quiz. Like *just* finished. It...
over 2 years ago • 1 min read
You may have seen my recent blog post because I've been sharing it all over the place. But just in case you missed it, I thought I'd deliver it straight to your inbox. It's basically my take on how the Stanley brand (which was founded to help build a less disposable world) has become a hot new symbol of overconsumption. And in doing so, they've drifted very far away from their brand purpose. The situation reminds me of something... *clears throat* Way back in the day (when all Stanleys were...
over 2 years ago • 1 min read
I was packing up my stuff on Wednesday morning, planning to check out of my Airbnb and head back to the Island, when a little voice told me I had more to do in New Brunswick. I’d booked a couple of nights over there to meet with a client after delivering Thing One back to college. It was a beautiful day, and I kept thinking how nice the drive home would be with the trees showing off their fall colours. I found myself wishing I had my family with me so we could take a detour and drive to Fundy...
about 3 years ago • 2 min read
